Make Your Life Simpler Series: With Sophie of MamaMade

Our next interview in the Make Your Life Simpler blog series is with Sophie Baron from MamaMade.

I hope you pick up some tips & inspiration from this new series. Because we can all do with making our lives a little simpler, right?

1. Sophie, can you please tell us a bit about yourself?

New Yorker in London, on a mission to provide better tools to new parents - so that raising little ones can be more social, more restful and more fulfilling. Mama to 2-year-old Liba - the reason I do what I do!

​2. What’s your favourite parenting hack?

#1 mealtime hack: no food rules.  

I know, I know. But bear with me. 

I set mealtimes and snacktimes, but more or less anything goes within those times. I provide the balanced meals (hint: lots of different colours!), but there’s absolutely no pressure for her to eat or finish her plate.

Sweet things get served alongside the ‘main’ meal or at snack and are never used as a bribe or reward.

Without food rules, there’s no food hierarchy - so she can eat the way she intuitively wants to, and I trust that she will. No pressure on me and no pressure on her!

You’d be surprised how many times Liba has taken a single bite of a cake or cookie and then decides she’d rather have broccoli. I swear. It’s bizarre.

3. How do MamaMade make people’s lives easier?

We provide tools that empower parents to do things the way they want to - but faster, and without taking up precious mental bandwidth.

Our first range of 12 products are nutrient-dense mixes that are ready to heat and can then be pureed, mashed or used whole (we provide recipes!) depending on your little one’s stage of development.

We deliver these to your door (more than 5k delivered since March!) - saving you precious time on planning/shopping/prepping. So you have more time to spend with your little one (or on yourself!)

4. What 3 people | movements | organisations inspire you?

I can’t imagine I’ll ever stop waxing poetic about Sara Blakely, founder of Spanx. I’ve learned so much from her story about entrepreneurship and grit, and balancing that with motherhood.

The work of the Lunchbox Fund - Mamamade actually donates a meal to them for each meal we sell. We’re in such a privileged position that we get to choose how our children eat and worry about overconsumption - when so many children in this country and around the globe aren’t sure where their next meal is coming from. Their work reminds me to keep everything in perspective. 

For parenting, Lenore Skenazy/Free-Range Parenting movement. Whether or not I actually implement what I read and believe in - well, the jury’s out.

5. What are you working on at the moment?

We have two new launches in January that I can’t fully share just yet, but I’m so excited about.

The community around Mamamade are really vocal about what they want and need, and what they like and don’t like, and it makes our job so much fun to know that we can continue developing product lines that parents have an appetite for (pun intended).

6. Sophie, what’s something about you that Google doesn’t know?

There was a period of time when I was on track to become a professional flute player. That might be findable on a deep-google, though.

7. What message would you put on a billboard?


True health is more than just the food we put into our bodies, and our job as parents is to guide our children to understand that. 

8. Where can we connect with you?


Instagram: @hellomamademade & @sophiembaron


 This interview was conducted by Sally Giblin, co-founder and CEO of Pure Bundle. Follow Sally on Instagram @pure_bundle & Facebook @purebundle 

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